SharpMoney — Mutual Fund Distributor & Wealth Advisor India | SIP, Smart Beta, Passive & Active Mutual Funds

Android & iOS app — Coming Soon

In India, serious wealth-building tools are reserved for HNIs

Portfolio construction frameworks. Macro research. Benchmark discipline. Risk analytics. Factor exposure reports — HNIs get all of it.

Retail investors? You get product catalogs and commission-driven advice.

This isn't an accident.
It's a business model.
We're Done With That

SharpMoney builds a compete mutual fund portfolio and brings institutional rigor to every investor ready to build seriously. Not when you hit ₹5 crore. Not when you "graduate" to HNI.

Because you don't need wealth to deserve wisdom. You need intent.

The industry thrives on noise.
We cut through it.

01

Portfolio Framework

A complete Mutual Fund Portfolio framework. Passive core. Smart beta tilts. Active alpha. Thematic conviction. Every position has structural purpose.

02

Benchmark discipline

We compare every portfolio to its benchmark. Publicly. If we underperform, you see it first.

03

Purpose-driven selection

Every mutual fund answers: "Why does this exist in YOUR portfolio?" Regular reviews ensure the answer holds.

04

Institutional analytics

On-demand XIRR. Risk metrics. Factor exposure. Concentration analysis. The reports HNIs pay ₹50L for.

05

Whole-wealth perspective

We see your complete mutual fund portfolio, invested elsewhere too. Recommendations account for your full investment.

From first conversation
to full portfolio

01

Understand your goals

We start where it actually matters — your goals. Retirement corpus, children's education, home purchase, wealth transfer. We map timelines, size each target, and understand your true capacity and appetite for risk. This isn't a KYC form. It's the foundation of every decision that follows.

₹40L
Home · 5 years
₹80L
Education · 12 years
₹5Cr
Retirement · 25 years
02

Build and refine market views

Markets don't stand still — your portfolio positioning shouldn't either. We continuously develop and refine macro views: rate cycles, earnings trajectory, sector rotation, global flows. These views shape where we tilt the portfolio and when. Not gut feel. Structured analysis with a written thesis.

Bull Bear Recovery Now
03

Build a portfolio framework suited to you

No two frameworks look the same. Based on your goals, horizon, and risk profile, we design the structural architecture — how much in passive core, smart beta factor tilts, active alpha, and thematic bets. Every layer has a purpose and a size limit. This isn't a model portfolio. It's yours.

Higher Risk Lower Risk
Thematic Bets5–15%
Small & Mid Cap10–15%
Active Diversified30–35%
Smart Beta / Factor20–25%
Broad Index Core15–20%
04

Map your complete wealth picture

Before we advise a single rupee, we audit what you already hold. Every fund, EPF balance, PPF corpus, direct equity position, and even real estate — mapped and evaluated together. Red flags get flagged: overlap between funds, overconcentration, benchmark underperformance, and category drift.

Portfolio Health Check 3 flags
Fund overlap detected 6 funds share >70% portfolio overlap
Thematic overweight 31% allocated vs recommended 8–12%
!
No passive core Zero index fund exposure in portfolio
Debt allocation on track 18% — within target range
05

Identify the gaps

With the target framework on one side and your actual investments on the other, the gaps become visible. Maybe your passive core is missing entirely. Maybe you're holding six funds doing the same thing. Maybe thematic funds are eating 30% of the portfolio when they should be 8%. We find it — precisely.

■ Current allocation ◆ Target
Passive Core Underweight · +30pp needed
Have: 12%Need: 42%
Active Funds Overweight · −15pp trim
Have: 35%Reduce to: 20%
Thematic Overweight · −23pp trim
Have: 31%Reduce to: 8%
06

Research-driven fund selection — we always answer "Why"

Every fund we select earns its place with a written rationale. Rolling returns vs benchmark. Risk-adjusted alpha. Factor exposure. Manager tenure and consistency. We answer "Why this fund in YOUR portfolio?" — not "What's the star rating?" If we can't answer why, we don't recommend it. Full stop.

Parag Parikh Flexi Cap
Active · Flexi Cap · PPFAS AMC
Recommended
18.4% 5Y Rolling XIRR
+3.1% Alpha vs Nifty 500
1.42 Sharpe Ratio
−23.4% Max Drawdown
Research Rationale
  • Consistent positive alpha across every 5Y rolling window since inception — not a point-in-time fluke
  • ~30% international allocation reduces India-specific concentration and provides uncorrelated return streams
  • Lowest portfolio turnover in category — signals manager conviction, not reactive churn
  • Outperformed benchmark in both 2020 crash and 2022 correction — downside protection confirmed
07

Regular reviews and market outlook updates

Markets change. Life changes. Your portfolio needs to keep pace — but on a disciplined schedule, not a commission calendar. Quarterly reviews cover performance vs benchmark, portfolio drift, macro outlook shifts, and whether the original investment thesis still holds. We communicate. You decide.

18.4% 12.8% Portfolio Nifty 500 Jan'23 Jan'24 Jan'25 Portfolio XIRR 18.4% vs Nifty 12.8% Your Portfolio Nifty 500 (Benchmark)

Does your portfolio
pass this test?

Answer these questions honestly. If even one is a Yes — your portfolio has a problem worth fixing.

Book a free 30-minute portfolio review.

We meet online. I go through your portfolio — fund by fund — and you'll come out knowing exactly what's working, what isn't, and what to do about it. No pitch. No obligation.

Book Free Appointment →

Wealth wisdom.
In your pocket.

Android & iOS — Coming Soon

What to expect:

  • Portfolio architecture builder — design your framework, not just pick funds
  • On-demand institutional analytics — XIRR, benchmarks, risk metrics, factor exposure
  • Macro research library — understand the "why" behind every portfolio tilt
  • Whole-wealth mapping — integrate PPF, EPF, real estate into one view
  • Benchmark-driven reviews — quarterly rebalancing with full transparency

No product spam. No NFO noise. No commission theater.
Just institutional-grade wealth management in your pocket.

Join the Waitlist
9:41 My Portfolio SJ PORTFOLIO VALUE ₹24,81,450 +18.4% XIRR ↑ 3.2% vs Nifty 12M PERFORMANCE Apr '25 Apr '26 ALLOCATION Passive Core 60% Active Alpha 30% Thematic 10% BENCHMARK · NIFTY 50 +15.2% You +18.4% ↑ Portfolio Research Analytics
Empanelled with
ICICI Prudential AMC
HDFC AMC
Tata AMC
DSP AMC
UTI AMC
Motilal Oswal AMC
Edelweiss AMC
Old Bridge Mutual Fund
Kotak AMC
ICICI Prudential AMC
HDFC AMC
Tata AMC
DSP AMC
UTI AMC
Motilal Oswal AMC
Edelweiss AMC
Old Bridge Mutual Fund
Kotak AMC

What we're thinking about

Macro research, portfolio strategy, and market analysis. No fluff.

Ready to cut through the noise?

Let's talk

We're building SharpMoney for retail investors who refuse to settle. If that's you, we'd love to hear from you.

Location

Mumbai, India

Join the Waitlist

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